Specialized in international consulting

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At Asicomex, our strength lies in the experience and professionalism of our team, led by three outstanding experts in internationalization and strategic business consulting. We offer a comprehensive approach that combines legal expertise, business strategy, and a global network of alliances to provide customized and effective solutions for each client.

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Rafael González Díaz

Rafael González Díaz, CEO of the business internationalization consultancy ASICOMEX, is a lawyer registered with the Madrid Bar Association and an expert in internationalization and strategic alliances. He served as Business Development Director and was responsible for the implementation in Spain of the American technology company eStara for four years. He was a partner for 16 years at the Madrid-based law firm Estudio Jurídico Intercontinental. He is a Business Development Consultant at ECIJA Advisory and an Internationalization Advisor for Confassociazioni España. He holds a Law Degree from the Autonomous University of Madrid, a Master's Degree in Business Law from IE Business School, and a Postgraduate Diploma in Commercial Law from the Autonomous University of Madrid. He communicates professionally in English and Portuguese.

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Khemissi Safsaf

Director of International Relations khsafsaf@asicomex.es

Khemissi Safsaf is the Director of International Relations at ASICOMEX, a business internationalization consultancy. He is a senior consultant specializing in foreign trade and internationalization for North African markets. He holds an MBA in International Business from ESC Auvergne Business School and a degree in Translation and Interpreting from the University of Lyon 3 in France. With over 20 years of experience in foreign trade, international project management, government tenders, and strategic alliances, he served as International Business Manager at the law firm Estudio Jurídico Intercontinental in Madrid for 11 years. He is currently the Delegate for Confassociazioni España in North Africa and Of Counsel for the law firm ECIJA Advisory in North Africa. He is bilingual in French, Spanish, English, and Arabic.

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ISMAEL MARTÍN PARRILLA

Director of Strategy and International Projects, imartin@asicomex.es

Senior professional with more than 30 years of experience in the implementation and execution of internationalization strategies and projects.


Ismael has worked in sectors such as international banking, developing his professional management skills in countries like Algeria and Morocco, in International Financial Institutions for the African continent, as well as gaining solid experience in foreign trade and structuring complex specialized international financing operations. He also serves as an accredited advisor for the Spanish Institute for Foreign Trade (ICEX), ACCIÓ, and other Spanish international promotion agencies, developing internationalization plans for Spanish small and medium-sized enterprises (SMEs). His experience in international business has led him to become involved in university teaching in In-Company Programs focused on business internationalization.

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GONZALO MARTIN FERNANDEZ

Director of Institutional Relations

gmartin@asicomex.es

Gonzalo Martín Fernández is a professional specializing in international relations and foreign trade between Spain and Algeria. As Commercial Director of the Spanish-Algerian Chamber of Commerce and Industry (CCIHA), he leads trade missions, investment forums, and strategic agreements. With over two years of experience in Algeria and an extensive network of local contacts, he facilitates access to business opportunities. He holds an MBA in International Business (ICEX-CECO) and a Bachelor's degree in Business Administration (Comillas University). He has advised more than 50 Spanish companies on their entry into the Algerian market and managed teams of up to 36 people. He speaks six languages, including Spanish, French, Algerian Arabic, and Italian.

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Asicomex International Consulting Services

In an increasingly competitive global environment, companies need more than just a presence abroad: they require vision, strategy, and expert support to grow sustainably in new markets.


At Asicomex, we offer a multidisciplinary team and an international network that allows us to provide customized solutions in four key areas:

International Strategy and Legal Advice


  • Design of secure legal structures adapted to each country.
  • Drafting international contracts, collaboration agreements and joint ventures.


  • Regulatory risk analysis and global regulatory compliance.
  • Corporate Diplomacy and Institutional Relations
  • Building strategic alliances with local and international partners.
  • Opening channels with public administrations and sector associations.
  • Institutional representation of your company in new markets.


International Trade and Global Supply Chain


  • Import and export plans tailored to your sector.
  • Optimization of the logistics chain, customs and transport.
  • Strategies to minimize costs and time in international operations.
  • Implementation and International Expansion


  • Representation of your company in new strategic destinations.
  • Establishment of subsidiaries, offices or joint ventures in key markets.
  • Turnkey solutions to accelerate your internationalization process.


At Asicomex, we understand that every market is different. That's why we design tailored strategies that combine global ambition with local knowledge, ensuring sustainable results and maximizing every business opportunity.

Discover how we can take your business to the next level.